7 Effectively Online Branding Strategies for Your Business
Although building the lifestyle of your dreams takes time and commitment, it is still very much possible. You notice that many small business owners are desperate to drive more business online but they don’t have any idea how to do it. Things are totally different now. The web 2.0 revolution has changed the business game forever.
There are a lot of entrepreneurs who are creating massive brands and growing their business using technology and social media. Below are seven unique ways that you can tap into the business building power of online branding by making use of Web 2.0 properties and various social media platforms.
1) Follow Back and Interact
When you are starting out, it can be hard to build up an impressive social media following, which is why many businesses are tempted to pay for followers and likes for their social media pages like facebook and Twitter. Although this can be of some assistance, you brand will be much better off if you let your fan-base grow naturally.
Make sure you follow people in your niche back, if nothing else, as a nod of respect to them for following you in the first place. Whole Foods Market, Britney Spears and even President Obama himself used this as a way to appear on various social networks as well as the masses, even if the people they were following were not relevant to their own niche. The point is that 10 relevant followers will be worth much more than ten thousand followers who do not actually care about your business.
2) Share Content Regularly
Giving your followers regular posts to look forward to fosters momentum for your business and brand. A lot of times, a post does not get seen by every follower which is why posting regularly helps increase momentum and boosts your chance of having a wider reach across social media.
Please note that posting regularly does not mean that you have to be signed into all of your social media accounts all the time. None of us would have time to get any work done if this were true. Take advantage of various social media management tools like Facebook’s post scheduler, HootSuite, Buffer, etc. These are helpful tools for scheduling posts on Facebook, you can also get more tools by using Google to search.
3) Ensure Consistent Branding
Consistent branding allows marketers to deliver key messaging, encourage loyalty, and differentiate their product by driving authority and trust to their business or product. Consistent online branding is a great way to represent your business in a proper way and ensure that it is consistent across your online networks and print materials.
According to the author of The Brand Gap, Marty Neumeier, “A brand is a person’s gut feeling about a service, company or product.” Your visitors should be able to tell, without even trying, that your social networks and website are all tied to the same business. You need to make your customers feel good about your product, so if branding stirs up a sense of trust from your customer, then it is very imperative to build it into your marketing framework and deliver on it regularly.
4) Timely Responses
Online branding requires timely responses because it builds relationships and shapes your online brand conversations. However you have to do this the right way by pushing out content that is conversational, strong and that especially evokes an emotional response as this builds audience growth and stronger engagement.
When you respond to visitor inquiries and comments in a timely manner, it shows that you acknowledge their feedback and they know that their opinion matters to you. This builds brand loyalty as it makes your customers or visitors feel valued.
5) Ask the Right Questions
Be interactive, don’t be afraid to ask. The best way to identify your unique brand is to ask the people who interact with you and your company. Always ask for your customer’s input about your product when appropriate, also feel free to ask more specific questions regarding your industry,
If you ask them to comment or share your posts, the worst that can happen is they say no. But the best that can happen is that your page gets really viral through proper exposure to your target audience. You can simply start by inviting your own friends to like your page as this boosts your numbers initially, which eventually encourages other users to like your page.
6) Sweepstakes and Giveaways
Offering your customers incentives to “like,” follow or connect with your business is one of the easiest ways to attract a social following. This is an online branding technique that works really well because hosting a contest or sweepstakes can create brand affinity, generate valuable buzz about your business, and attract potential customers.
We all love free stuff and while contests and sweepstakes have been around for a long time (since the dawn of time), they’ve taken on a new life with the growth of social web. These are actually not the only answer to every marketing challenge, but they should be a part of every social media marketer’s toolkit.
The internet is the loudest, busiest, most distracting place ever created. If you really want to be heard above the din of the internet, then you need to speak clearly with persistence. Real progress or growth is often slow, steady and sometimes painful process especially if you are just getting started with social media.
In order to make online branding very effective, you need to exercise patience as social media requires time, attention and more importantly, perseverance to produce tangible results.